Of particular focus to Apple is to make sure movies are available for rent through iTunes Movie Rentals within 30 days of their DVD release. Apple CEO Steve Jobs said that the new service will launch by the end of February with over 1000 movies.

They will be priced at US$3.99 for new releases, $2.99 for 'library titles.'Īpple's managed to get the support of all the major movie studios, including Fox, WB, Disney, Paramount, Universal and Sony, along with Touchstone, Miramax, MGM, New Line and Lions Gate. A little steep, but you end up getting to see a brand new flick straight in your living room.Apple has introduced iTunes Movie Rentals, a new feature of the iTunes Store that enables users to download movies and watch them for a short time rather than having to buy them. We could see a premium here, with prices ranging from $25 to $50 per rental. While this does sound to good to be true, the obvious downside of such a feature would be price. Some studio executives have been pushing to allow home rentals as early as two weeks after theatrical debuts and are considering a deal with iTunes as one option, said the people, who asked not to be identified because the discussions are private. and Comcast Corp.’s Universal Pictures all confirmed over the past week that they are looking to offer high-priced, home-video rentals of new movies shortly after they open in theaters. Bringing early movie rentals to iTunes would be an extremely huge boost for Apple's online movie service.Ģ1st Century Fox Inc., Time Warner Inc.’s Warner Bros. It's worth noting here that the movie space is extremely crowded as is, but everyone offers more or less of the same thing. In fact, if this new report by Bloomberg is anything to go by, we could see brand new movies for rent on iTunes just two weeks after they go live in cinemas.īringing movies to iTunes this early will help boost the service's credentials by a huge margin. Instead of you going to the cinema in order to watch a brand new movie, Apple wants to expedite the process and bring it to our living room way before anyone else. But Apple is working to change all of that. We all know how long it takes for movies to hit Blu-ray, DVD or online rentals. You Will Soon Be Able to Watch in-Cinema Movies on iTunes, But With a Steep Price Apple is working with Hollywood to bring brand new movies to iTunes as rentals just two weeks after release.

New itunes movies to rent