There’s always a real sense of creativity and curiosity with all of the producers on the team my goal is to push them outside of their comfort zone, which allows them to always feel challenged. Producers that I bring in may also be filmmakers, or maybe they are illustrators. Is there anything special about your producers, a defining characteristic? The production department works closely with the creative department through to final execution, it’s a very collaborative process. I now manage a team of producers that come from a variety of different backgrounds, which is essential, as they each bring a different set of experiences. When I arrived at Spotify over two years ago, I was the first integrated in-house producer I was tasked with a wide variety of projects across various mediums. I transitioned into production and gained most of my experience by taking on complex projects, mostly within digital agencies, which allowed me to explore unique approaches to storytelling. Happy New Year, everybody.īelinda, what does a “Director of Integrated Production” do at Spotify? What does that mean? How did you end up there?īelinda - I began my advertising career in creative management, which allowed me to gain a true understanding of all of the roles within an agency structure. Mia, many hours ahead of us in Hamburg, Germany, will certainly have her headphones on. In New York’s Chinatown, Todd will tune in, as will Chloe across the river in Bushwick, Brooklyn. New Year’s Eve in Nashville, I’ll be listening to Belinda’s faves, expanding my cultural horizons. As I write this final OPEN Topics of 2018, I am familiar with one of them (everybody is), but not the other three. She also (you have to read to the end, no cheating) dished her top four songs for New Year’s Eve.

Belinda Lopez, Director of Integrated Production at Spotify and a member of its award-winning in-house agency, recently explained how it all comes together. Spotify Wrapped is a fun and, even better, personal marketing campaign. I had listened to non-mainstream artists 104% more than the average Spotify listener. Turns out I had spent 22,074 minutes on the service this year, 600 of those-the most-with Sarah Shook & the Disarmers. The personalized interactive 2018 Wrapped experience is awesome. In a very pleasant and creative way, Spotify shared the numbers back with me online (this is Spotify’s 2018 Wrapped campaign).

Earlier this month, Spotify, the music-subscription service, tabulated data about my current listening habits.

Spotify for artist belinda